How to increase the value of Mercer's overall ward

2022-07-22
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Mercer: how to increase the value of the overall wardrobe manufacturer cooperation

under the market condition of strong supply and weak demand, how to accurately position the manufacturer in the wardrobe industry with strong inter industry relationship and supporting? What exactly does the market need? What can we do? What should I do? These problems need to be solved urgently! Strengthen close cooperation with local dealers to find a way out! This is particularly important in such a special sales environment

under the market condition of strong supply and weak demand, how to accurately position the manufacturer for the wardrobe industry with strong inter industry relationship and supporting? What exactly does the market need? What can we do? What should I do? These problems need to be solved urgently! Strengthen close cooperation with local dealers to find a way out! This is particularly important in such a special sales environment.

Mercer household survey found that most manufacturers in the wardrobe industry basically remain in the traditional mode of "production sales", but with the unique sensitivity of businessmen, in terms of product level and cost performance, the sales are fairly acceptable. However, the production and marketing links cannot be extended vertically and horizontally, the products cannot be continuously accurately positioned, and the deeper things cannot be excavated, so that the design, packaging, marketing, after-sales, etc. cannot effectively improve the "link added value", and ultimately the overall added value cannot meet the needs of development and competition, resulting in a gradual decline in the profit margin. It is impossible for any manufacturer and dealer to seek greater and stronger development under the condition that reasonable profits cannot be guaranteed. In this way, it will fall into a vicious circle and finally reach the point of difficulty

facing the reality, all we can do is to calm down, explore the business model, tap the weaknesses in the development of manufacturers and services, and deeply understand the services required by terminal sales. Pursue the procedural, standardized and humanized service details, improve the brand appeal in combination with brand creation and promotion, and commit to market development based on a stable market and consumer groups, so as to make sales stable and win

planning, exploration and practice, wardrobe enterprises should "look at the market with a pessimistic attitude and serve with a positive attitude". In the face of the complex market environment, the business and service model has increasingly shown its advantages. Accurate brand strategy, novel product image design, unique sales mode, humanized supporting services, etc., from store hard decoration design, soft decoration matching, product image design, terminal soft decoration design scheme, finished product production and other services, to terminal shopping guide training and other services, different service schemes are tailored according to different customers, different levels and different needs. Care and cultivate carefully! Based on people, develop together in strong services, rely on points and lines, expand rapidly, and then achieve a comprehensive brand cluster effect

wardrobe enterprises should take the weaknesses and deficiencies of the company's service links, listen to the suggestions of terminal sales, make suggestions for the company's operation and management, pay attention to the support for dealers and terminals, carefully manage and pay close attention to details. Restrain and balance the development speed, and calm down to rectify the company's services. Take the process and detail as the starting point, modify and improve the company's service process, especially the most critical supply, design and production links in the service process. Careful management, think about what customers think, and be anxious about what customers are anxious about. Let customers earn money and let manufacturers cooperate and add value on the premise of saving worry, effort and money

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