The export of the hottest household appliances is

2022-08-06
  • Detail

The export of household appliances has been recovering hard, with an expected growth rate of 6%

in the first quarter, the export of household appliances showed a slow recovery trend, the export of small household appliances was mixed, and the external demand of major markets did not change, making the recovery of household appliance exports still slow. It is expected that the export volume of household appliances in the first half of the year will increase by 6% ~ 8%

in the first quarter of 2013, the export volume of household electrical appliances was US $14.22 billion, an increase of 7.7% over the same period last year, slightly higher than the growth rate of household electrical appliances export last year, but 11 percentage points lower than the growth rate of total commodity export volume in the first quarter. With the introduction of trade facilitation and other policies at the end of 2012, the foreign trade industry as a whole showed a recovery trend, but the recovery trend of the home appliance industry was relatively slow, and due to the influence of the Spring Festival and other festival factors, the monthly year-on-year fluctuations in home appliance exports in the first quarter of this year were large. In the first quarter, household electrical products showed a slow recovery trend. The export of small household electrical appliances was mixed, and the recovery of household electrical appliances export was still slow because the external demand of the main market did not change. It is expected that the growth rate of household electrical appliances export in the first half of the year will be between 6% and 8%

at present, the competition in the world's home appliance industry is mainly reflected in the brand competition. The financial crisis and the European debt crisis have changed some sales patterns in the world's home appliance brand market. The performance of traditional home appliance giants with Europe and the United States as the main market has declined, and China's home appliance enterprises are also facing the difficulty of declining demand in the main market. However, the export market is relatively widely distributed, the distribution of domestic and foreign sales is relatively balanced, and the annual compound growth rate of performance is basically about double digits, Therefore, in the past two years, despite the slowdown in export growth, the share of Chinese brands has increased slightly, and the export structure of the industry has also been optimized

holiday factors pulled down the export volume of household appliances

in the first quarter, the export of household appliances in February fell significantly year-on-year, making the monthly export in the first quarter fluctuated greatly year-on-year. Mainly affected by the Spring Festival and other factors, the working days in February decreased by 7 days compared with last year

in 2013, the external environment improved, and the economic situation in the United States continued to drive the recovery of the home appliance market in central and North America; The European market began to break away from the bottom; The markets in Africa and the Middle East in emerging markets are growing rapidly. Many factors have slightly improved the export situation of household appliances compared with 2012. However, according to the overall data of the first quarter, the recovery rate of industrial exports is still relatively slow, and the growth rate of exports of major products is still hovering at a low level

in the first quarter of 2013, the export volume (including parts) of large household appliances (air and ice washing) was US $7.09 billion, a year-on-year increase of 5.4%, the same as the growth rate of last year. The export volume (including parts) of small household electrical appliances (excluding household electrical products) was US $7.05 billion, an increase of 9.8% over the same period last year. Exports of major household electrical appliances have basically maintained growth. This year, the external difficulties faced by the household electrical appliance industry have eased. Exports have gradually returned to the recovery track, but the growth rate is difficult to return to the high level in a short time. Therefore, the growth rate in 2013 is expected to be the same as that in 2012, maintaining a small growth

the export of household appliances recovered slowly

in the first quarter, the export volume of household appliances was 28.961 million units, an increase of 3% over the same period last year. The main growth points were concentrated in Western European countries with good economic situation, such as the Middle East, North Africa, South America and Britain and Germany, while the export of Russia, India, France, Spain and other countries decreased to varying degrees

in the first quarter, the growth rate of the three major electric products of air and ice washing showed significant differences. Among them, air conditioners and refrigerators basically continue the basic trend of last year. The export volume of household air conditioners was 15.172 million units, an increase of 2% over the same period last year, and gradually recovered at the beginning of the peak season, especially in the African market, with an export growth rate of 78%; The export volume of household refrigerators and freezers was 7.699 million units, an increase of 10.3%, thanks to the substantial rebound in some European markets such as Britain, France and Italy; The export of household washing machines was 4.421 million units, down 10%. The main reason for the obvious decline in the volume value of washing machines was that on the one hand, the sharp growth of the market in 2012 had overdrawn this year's sales expectations, and it was expected that the export would rebound significantly in the second half of the year; On the other hand, in order to avoid anti-dumping duties, Korean funded washing machine enterprises moved the capacity of large-capacity washing machines to China in 2012. In 2012, China's export of large-capacity washing machines increased significantly. In 2013, Korean funded enterprises were forced by trade litigation to reduce the capacity of some large-capacity drum washing machines in China. Therefore, the downward trend of large-capacity washing machines will continue for some time

in the first quarter, the export of small household electrical appliances fluctuated greatly, and the growth points were basically concentrated in the new kitchen and bathroom household electrical appliances with small volume value. The export volume of Induction Cooker products increased by 80.5% over the same period last year, the export volume of electric cooker products increased by 42.9% over the same period last year, and the export volume of hand dryer products increased by 58.3% over the same period last year. In addition, the export volume of microwave ovens increased by 6.2% year-on-year, 6 percentage points higher than that of last year. The growth rate of some small household appliances such as personal care slowed down or even declined. The export volume of electric irons decreased by 4.9% year-on-year, and the export volume of electric shavers decreased by 26.6% year-on-year. In addition to the widening differences in product performance, there are also large fluctuations year-on-year in each month. In addition to the influence of festival factors, short-term orders are also one of the important reasons for the fluctuations in the export of small household appliances

introduction to Jinan gold testing material testing machine manufacturers on the growth of exports to the United States slowing down the rebound in the EU market

the consumer confidence index of the United States continued to rise in the first quarter, reversing the impact of the fiscal cliff at the end of last year. However, in April, it fell by 6.3 points to 72.3, indicating that everyone is not optimistic about the long-term prospects of the U.S. economy. The two major reasons for the decline in consumer confidence in April were the employment situation that had been significantly depressed in March and the uncertainty brought about by the federal government's fiscal policy, and the second quarter was generally the low point of the U.S. economy. In the first quarter of 2012, China's exports of home appliances to the United States amounted to 2.86 billion US dollars, an increase of 10.3% over the same period last year. The growth trend of 2012 was not continued. The export volume of air conditioners to the United States was the same as that of last year. The export volume of refrigerators and freezers decreased by 4% year on year. The export volume of washing machines increased by 156% due to the transfer of Korean production capacity. In view of the huge growth of small household appliances in the U.S. market, the export volume of electric hand dryers increased by 103.6% compared with the same period last year, the number of induction cooker increased by 8% year-on-year, a large number of enterprises suffered serious losses of 38%, and hair dryers and electric irons increased by 32% and 52% respectively. Only microwave ovens and electric cookers have declined

although the EU economic recovery is lower than expected, the overall trend has entered a bottom rebound state. In the first quarter of 2012, China's export of household appliances to the EU was 2.67 billion US dollars, with a year-on-year increase of 4.4%. Among them, the demand for air conditioners remained stagnant. Only the export volume of refrigerators rebounded by 10.7% year-on-year, and the export volume of air conditioners and washing machines decreased by 18.1% and 26.3% respectively. Among small household appliances, microwave ovens and electric cookers increased significantly

emerging markets showed encouraging growth driven by exports to Africa

compared with the uncertain recovery of European and American markets, emerging markets showed a strong growth trend at the beginning of 2013, especially in Africa and the Middle East. In the first quarter, the export of household appliances to Africa increased by 37% year-on-year, and the export of household appliances to the Middle East increased by 34.4% year-on-year

among the main African markets, the two North African markets of Algeria and Libya still maintained rapid growth. In the first quarter, the export volume of household appliances to Algeria increased by 41.5% and 223.8% year-on-year. Among the product categories, the export volume of air conditioners grew the fastest, and the export volume to Africa increased by 78% compared with 2012

the growth point of the Middle East home appliance market is mainly in Iraq and Israel. The export to Iraq increased by 61.4% year-on-year, and the export to Israel increased by 47% year-on-year. Only Iran's export fell by 31.2% year-on-year due to the restrictions on the use of U.S. dollars

in the ASEAN market, only the export volume to the Philippines decreased slightly by 5%, and the export growth rate to Vietnam was the highest, 31.6%

raw materials hover at a low level

the overall technical barriers of the home appliance industry are not high, the cost transfer ability is not strong, there is a lag, and the price fluctuation of raw materials has a huge impact on the overall profits of the home appliance industry. The price fluctuation of copper, aluminum, steel, plastics, etc. is 10%, which usually brings about a fluctuation of about 4% of the production cost. According to the calculation of wind data, compared with the end of February 2013, the futures prices of Shanghai copper, Shanghai aluminum, DCE plastic and deformed steel bar decreased by 4.94%, 1.71%, 4.92% and 6.00% respectively on March 29. The domestic galvanized sheet index increased by 0.31 points to 100.23, showing a downward trend. The domestic economy is recovering weakly, and the outlook for the external economy is still not optimistic except for the United States. The demand for major raw materials related to home appliances is insufficient, and the inventory is high. The prices of raw materials will remain in a low consolidation state for some time in the future. It is expected that the prices of major raw materials will remain low and fluctuate in the short term in 2013, which will still provide a good cost basis for improving the profits of the home appliance industry

from the industry level, although the home appliance industry entered the industry trough in 2012, its profitability has been improved, thanks to the positive adjustment in many aspects, such as the decline in raw material prices, the optimization of product structure, the high-end products, and the increase in the proportion of independent export brands

optimization of industry structure to enhance enterprise competitiveness

according to the survey data of China Chamber of Commerce for machinery and electronics on the 2013 spring Canton Fair, 38.3% of the surveyed enterprises expect the year-on-year growth rate of orders to be less than 10%, 25% of the enterprises say they will be basically flat, and 19% of the enterprises expect a year-on-year decline of 10%; Despite the low price of raw materials at the beginning of the year, 71.6% of enterprises believe that the year-on-year increase in cost will be controlled within 10%, and only 2% of enterprises believe that the cost of raw materials will decline. In addition, about 35% of the surveyed enterprises believe that the labor cost of their enterprises increased by 3~6% in the spring of 2013, and 75% of the enterprises believe that the profit this year is the same as or decreased from last year

in 2012, China's export share of household appliances continued to remain stable. Take air conditioners as an example. In 2012, among the top 10 countries in the world in terms of import scale, the import volume of Russia, Germany, France and other six countries decreased to varying degrees, and only the North American market increased significantly. However, the share of air conditioners imported from China by these major importing countries has increased or remained stable. Among the countries with declining imports, in 2012, the share of air conditioning products imported from China by Italy increased by 3.5 percentage points year on year, and that of Germany increased by 2.4 percentage points; In the market with import growth, the share of air-conditioning products imported from China by the United States also increased by 1.5 percentage points year-on-year. It is expected that China's share will continue to increase slightly in 2013

in recent years, the export share of China's general trade in household appliances has increased year by year. In 2012, the export share of China's general trade in household appliances accounted for 45% of the total export, an increase of 15 percentage points compared with 2007 before the financial crisis. The import proportion of core accessories has decreased year by year. This trend was continued in the first quarter of 2013, with the export share of general trade of 47.8%, maintaining growth

on the other hand, after the financial crisis, the proportion of export sales has decreased year by year, and the dependence on export has gradually decreased. In 2007, the proportion of export sales of China's air conditioners was 55%, while in 2012, the proportion of export sales of China's air conditioners fell to 34%; In 2007, the proportion of refrigerators exported was 40%, and by 2012, the proportion of refrigerators exported decreased to 30%; The proportion of export sales of washing machines decreased from 40% in 2007 to 33% in 2012

from the current situation, although the proportion of self owned brands exported by China's household appliance industry is still less than 20%, the brand sales share in major household appliance stores in the world has increased year by year. According to the sales statistics of Euromonitor in the world's major home appliance stores, in 2012, Haier continued to win the title of global sales of major electrical products with a share of 8.6%, followed by LG and whirlpool. In 2007, Haier's share was only 4.5%. The share of Chinese brands in the top 20 in 2011 increased to varying degrees, among which Midea's share increased from 2% in 2007

Copyright © 2011 JIN SHI