The export of the hottest electric machine should

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Motor exports should avoid disorderly competition and take the road of high-end characteristics

due to the slowdown of the international market economy and the reduction of the growth rate of social electricity consumption, the growth rate of China's motor exports fell in the first half of 2014. According to the customs data, in the first half of 2014, the export volume of China's motors was US $3.62 billion, basically the same as that of the same period last year, with a slight increase of 5.6%; Imports also lost the strong growth momentum of the previous two years, reaching US $1.73 billion, the growth rate was basically the same as last year, only a slight decrease of 1.83%

affected by the rising cost of raw materials, the growth of market demand and other factors, the export prices of various types of motors generally rose in the first half of this year. At the same time, it also reflects that with the increasing transformation of China's motors, the export proportion of energy-saving and efficient motors with higher prices has increased. According to the analysis of customs data, in the first half of 2014, the export proportion of 8 types of motor products exported by China did not change significantly compared with previous years. The main export product is still single-phase AC motor. At the same time, the export amount of other types increased slightly year-on-year. In 2014, the export price of motor increased by about 11.1%. The continuous increase in price is not only caused by the rise of raw materials, but also can be seen that the type of motor export products in China is changing

according to the 12th Five Year Plan for energy conservation in the national industrial system, in 2015, the entire IE2 motor market will account for more than 80% of the entire motor market. According to the analysis of a securities company, in order to achieve the goals of the 12th Five Year Plan for energy conservation and emission reduction, high-efficiency motors need to maintain a compound growth rate of at least 100% ~ 125% in the next five years. Due to the high technical content and high production cost of high-efficiency motor compared with ordinary motor, the export price of motor will inevitably increase to a certain extent. In terms of import, China's motor imports are mainly other motors (power 37.5W), with an import volume of 630million US dollars, accounting for 36.6%, slightly lower than that of last year. The import of small and medium-sized polyphase AC motors increased significantly, resulting in the overall motor import unchanged from the same period last year

the growth rate of European and American markets accelerated

in the first half of this year, with the gradual recovery of the European market, the export of motors to the European market increased significantly; In terms of import market, Asia occupies the leading position in China's motor import market. In the first half of 2014, China's main export markets were Asia, Europe and North America, and the export volume of the three markets accounted for about 90% of the total export. Affected by the recovery of European market demand, China's motor export increased by 18.9% year-on-year, amounting to 750million US dollars, accounting for about 20.79% of China's export share; The export to Latin America market was in a good situation, with the export volume of US $223million, a year-on-year increase of 18.83%, accounting for 6.17%. In terms of motor import, the most important import market in China is Asia. Compared with the same period of last year, the import volume declined slightly, amounting to 985million US dollars, accounting for 56.88% of the total import volume

the United States has become the largest motor export market in China. In terms of export market countries, in the first half of 2014, the main export places of China's motors were the United States, Hong Kong, Japan, etc., and the total export volume was close to 40% of the global export. Due to the negative growth last year, the ranking of European countries has decreased. It can be seen that the European debt crisis last year had a great impact on Europe's economy

from the perspective of export provinces, China's leading export province to Guangdong cannot be shaken. The main export provinces in China are concentrated in Jiangsu, Zhejiang, Shanghai and the Pearl River Delta. According to the motor export of each province in the first half of 2014, Guangdong Province is the largest province in China, with an export volume of US $1.348 billion, accounting for 37.2% and a year-on-year decrease of 4.98%. Jiangsu Province has a good development trend, with a year-on-year growth of 12.19%, surpassing Zhejiang to become the second largest province of motor export in China. On the whole, the number of motor export enterprises in China tends to decline in the past two years. Through competition and transformation, high-quality enterprises will be retained, which will be more competitive in the market. At the same time, it is also conducive to the orderly development of the market, the integration of the industry and the benign development of the whole industry, reducing the low-cost competition and other conditions that are not conducive to the development of the market

energy efficient motors have become a trend

under the background of global energy consumption reduction, energy efficient motors have become the consensus of the development of the global motor industry. The United States, Canada, Mexico, Brazil, Australia, New Zealand and other countries have successively formulated energy efficiency standards and energy efficiency labeling systems for motors, and defined the schedule, implementation methods and implementation scope of motor energy conservation and efficiency improvement. For example, nemaprem ultra-high energy efficiency standard formulated by the United States on the basis of EPACT standard, EU CEMEP standard, Australia as/ns1359.5 2000 and China gb18613 2012 standard to overcome this difficulty

in terms of energy saving of motor system, China has successively issued some guiding policies. Especially after 2008, China has accelerated the elimination of inefficient motors and driving equipment, and strengthened the promotion of energy-efficient motors; In may2009, the Ministry of Finance and the national development and Reform Commission included the application of high efficiency and ultra high efficiency motors in the project of benefiting the people; In 2009 and 2012, the Ministry of industry and information technology also released two batches of elimination catalogue of high energy consumption and backward electromechanical equipment products; In may2010, the Ministry of Finance and the national development and Reform Commission included high-efficiency motors in the implementation scope of energy-saving products benefiting the people; In the 12th Five Year Plan for industrial energy conservation and the 12th Five Year Plan for the development of energy conservation and environmental protection industries, the energy conservation of motor system is included in the nine key energy conservation projects, and the high-efficiency energy-saving motor technologies and equipment such as rare earth permanent magnet coreless motor and cast copper rotor technology for motor are proposed to be demonstrated and promoted

at present, the motor industry is facing multiple tests, and enterprise transformation is imperative. Although there are many kinds of motor products in China, the efficiency is not high. The phenomenon of big horse pulling small car is serious. The promotion of high-efficiency motors lags far behind the world. In recent years, developed countries such as Europe and the United States have continuously improved the access standards for motor energy efficiency, and have basically used all high-efficiency motors. On the one hand, the newly added power installed capacity in China has been greatly reduced, which has brought great pressure to the large motor market; On the other hand, small and medium-sized motors have entered the high-efficiency and energy-saving environment, and the industry reshuffle is inevitable. The development of the motor industry has encountered a bottleneck, and enterprise transformation has become inevitable

China is relatively short of energy, and there is a serious shortage of high-quality energy. From the perspective of energy conservation and environmental protection, high-efficiency motors are the current international development trend, but also an inevitable choice for China's energy conservation and emission reduction, which is in line with national interests. It is roughly estimated that if all the ordinary motors in use are replaced with high-efficiency motors, about 60 ~ 100billion kwh of power consumption can be saved every year; With other conditions unchanged, it can reduce the power consumption of the whole society by about 2 percentage points, and reduce the total energy consumption and energy consumption per unit of GDP by about 1 percentage point

it is in the long-term interests of the enterprise to adopt high-efficiency motors. In the whole life cycle of the motor, the initial purchase, installation and maintenance costs only account for about 10% of the total costs, while the electricity costs required for operation will account for about 90%. It is more in line with the interests of enterprises in the long run to select high-efficiency motors to save electricity

take the road of high-end characteristics

the fundamental way to get rid of the disorderly competition of export motors is to avoid the vicious low-cost competition in the market and take the road of high-end products and characteristic products. We should fundamentally change the situation of monotonous varieties and backward structure, aim at the high-end market, reposition and constantly push through the old and bring forth the new. In foreign countries, the motor manufacturing industry in EU countries is mainly small and medium-sized enterprises, and their market positioning of high-tech motors is relatively stable. On the one hand, they actively produce high-efficiency motors to save energy; On the other hand, they cleverly designed the same products to make the electrical performance much better than our acceleration of military civilian integration to develop motors with the same power. If our products can not form their own characteristics, it will be difficult to participate in the competition in the foreign market

in order to further expand the foreign market of domestic motor products, the export universal testing machine for domestic motor products consists of measuring system, driving system, control system and computer. While adjusting the product structure according to the national industrial policy and improving the technical content of products, the enterprise should also vigorously develop high-quality, high-grade and high value-added export products, expand export channels and open up new export markets, So as to create new profit growth points for enterprises and realize leapfrog development. Only by taking precautions and developing ideas can we win a place in the fierce market competition abroad

in the long run, China's motor industry has broad prospects for development. The effective demand for motor products in the domestic market will maintain a stable growth: the consumer industries such as electric power, automobile and household appliances are characterized by soft and transparent, good bonding performance and rapid development, and their technological progress and rapid product upgrading will expand the demand space of the motor industry; On the other hand, the motor demand in the international market is at a high growth stage, especially the export volume and product grade of high-efficiency and energy-saving motors and small and medium-sized motor products will be gradually improved

in addition, industry concentration, market competition, product quality and other factors will be the key factors affecting industry profits; The existence of positive or negative factors such as enterprise restructuring, changes in export policies, trade barriers and raw material costs will bring challenges and opportunities to the development and investment of China's motor industry. Chinese motor enterprises need to improve their competitiveness in terms of scale, technology, products and management level, and integrate into the international market

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